Focused on highlighting Tubi’s extensive list of free scary movie titles, we curated a team of stand out influencers ranging from Halloween celebs, like Kimberly J. Brown from Disney’s iconic Halloweentown, to movie fanatic influencers. Through creating comedic, Scary Movie-like inspired sponsored content, we had viewers screaming down the halls with excitement begging to learn more about Tubi.
Focused on actively engaging viewers, we created an AR filter that prompted users to scream into the camera. The filter then analyzed the scream and recommended a Tubi Halloween film based on its audio traits. Promoted by our dream team influencers, viewers jumped to the edge of their seats to participate as they screamed and reposted their chilling shrieks on their own IG stories, further promoting the brand and seasonal initiative.
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